#143324
On Running
On tasked us to create an experience that engaged the NYC
public courts—we were all about it. We collaborated on a
mobile Pro Shop that popped up at public courts city-wide,
offering gift bags and complimentary racket tune-ups.
The activation culminated in an evening of tennis in the
public courts with a surprise appearence by Ben Shelton.
Pro Shop strung rackets courtside and curated a list of elite
local players to challenge Ben on court
On Running
On tasked us to create an experience that engaged the NYC
public courts—we were all about it. We collaborated on a
mobile Pro Shop that popped up at public courts city-wide,
offering gift bags and complimentary racket tune-ups.
The activation culminated in an evening of tennis in the
public courts with a surprise appearence by Ben Shelton.
Pro Shop strung rackets courtside and curated a list of elite
local players to challenge Ben on court
Location: Multiple public courts and Pier 42
Context: Weeklong activation with On.
Traveling Pro Shop vehicle concept and player curation
for a hitting session with Ben Shelton.
Dates: August 17-August 21, 2025