#143324
Casa Axis
International Open
Conceived as a living installation, the Casa Axis International Open reimagined the traditional tennis tournament by inviting 32 artists to compete on court. In partnership with Lacoste and MRKA, Pro Shop transformed an iconic private residence into an unforgettable weekend tournament that combined competition, art, lifestyle, and history. Alongside the tournament, we curated an exhibition from the Muñoz Collection, a Lacoste Heritage archival display, and a live Lacoste customization experience, positioning tennis as a platform for artistic expression.
Casa Axis
International Open
Conceived as a living installation, the Casa Axis International Open reimagined the traditional tennis tournament by inviting 32 artists to compete on court. In partnership with Lacoste and MRKA, Pro Shop transformed an iconic private residence into an unforgettable weekend tournament that combined competition, art, lifestyle, and history. Alongside the tournament, we curated an exhibition from the Muñoz Collection, a Lacoste Heritage archival display, and a live Lacoste customization experience, positioning tennis as a platform for artistic expression.
