Mercedes-Benz Studio
by Reigning Champ
Toronto 

Pro Shop brought its retail-gallery concept to Toronto through a guest residency at Holt Renfrew's Bloor Street flagship as part of Reigning Champ's summer tennis program. Developed around the intersection of sport, design, and culture, the residency combined a curated retail environment with rare tennis objects and memorabilia, marking the first presentation of Pro Shop NYC in Canada.
The broader program also included collaborative capsule collections, live personalization, and cultural programming, transforming the Mercedes-Benz Studio into a temporary destination for contemporary tennis culture and high-performance design.